Avoid to fall into 11 traps in digital signage

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Avoid to fall into 11 traps in digital signage

Currently, different types of organizations of all sizes are using digital signage to attract and notify employees and visitors. Some of them work well, while others do not see significant improvements. So, how should we avoid the trap of falling into the use of digital signage? Debbie Wilson-dewitt of Visix Corporation gave 11 suggestions 

  1. Visual turmoil If a person reading your message takes a long time, then you must be doing something wrong. In fact, you usually only have a few seconds to attract their attention, and then maintain it in seconds. Too much content to confuse the screen will make people feel dazzled and eventually ignore it. Displaying too much text on the screen is also the same effect, or using text confusingly. For example, using a variety of fonts in a message is not a good idea. You may wish to use a uniform font format. In addition, close proximity between lines of text can also affect fast reading, which is just like using colored text that conflicts with the background.
  1. The movement of the skeleton The mobile content can acquire five times more attention than the static content. Therefore, if you do not have any dynamic elements on the screen, it is difficult to obtain the expected attention. However, too many sports can create visual confusion and deter people. Animations and videos should be used, but be careful.
  1. Poor Image Quality Digital signage in pure text is almost destined to fail, so you need to use images, but be sure to ensure that the images are of high quality. Using stretched, flattened or pixelated images will make your digital signage look amateurish. The common clip art no longer applies to today’s visually complex audience. High resolution images are the key to strengthening your information.
  1. No comparison Obviously, using white text on a light background is almost indistinguishable. The same is true for dark text on a dark background. Using the contrast principle, the key elements can be moderately enhanced, such as highlighting key elements in bold or high-contrast colors, and moderately blending image sizes. It should be noted that in the end, the screen should not be a mess.
  1. Lack of customized content Some organizations simply copy their website content onto a digital signage screen or throw a pile of pdf files that are not suitable for digital signage. You need to tailor content for it and it must meet a specific audience, location, and size. It needs to provide people with unique content in a unique way, that is easy to watch from a distance, and it is interesting enough to attract people to stop and watch.
  1. Bad Location If your screen is too high or there is glare, it is difficult for people to notice them. In fact, the screen should remain at or slightly higher than the line of sight, and if it is high, keep it slightly inclined. You also need to make sure that your screen is in a place where people really go and spend time. Otherwise, it would be a waste to hang expensive screens where no one is interested.
  1. Lack of Call for Action Each piece of information requires something for the audience to participate in, such as providing registration, attending meetings, visiting webpages, visiting cafes, etc. Giving them a call to action is a reward for them, making them feel that they are participants in an event and clarifying the validity of your information. There is no call for action. Your mark is just a brand.
  1. No clear audience If you don’t even know who your audience is, how can you communicate effectively? What are their needs? Do they like data, humor, skills, or anything else? What are the challenges they face? How can they help them overcome these challenges? When do they look at your display? Have they ever interacted with it? … If you don’t have answers to these questions, it’s time to do some research.
  1. No Communication with Stakeholders The stakeholder for digital signage deployment can be anyone, from technology providers to HR professionals and advertisers, and your content creation and management team. It is important to identify everyone involved in the deployment and day-to-day operations. Many digital signage systems have not been successful, and many are because the IT team has installed without consulting users.
  1. Lack of maintenance Did you ever think of maintaining or extending your digital signage after you started using it? Digital signage has incredible scalability but requires planning. Considering that you may need to use 3-5 years, you need to use new hardware, operating systems, and software updates to keep your system up-to-date. Like any other system, if you do not update it at any time, it will eventually destroy something.
  1. Lack of Flexibility You may have a hard time ensuring that your current team remains the same, staff changes and training, role extensions, splits or changes, and how you will adapt to new technologies, trends, and staff changes in the future. consider. If your system becomes rigid, you will lose your competitive advantage in a fast-paced, ever-changing world. To be flexible and able to adjust as needed, your investment in digital signage will continue to bring you dividends for a long time to come.
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