Señalización digital en las tiendas de Subway en Estados Unidos (inglés)
SUBWAY has been one of the largest fast-food chains in the world for a while, and people’s impression for it has become some kind of a stereotype. The story between Subway and Betvis began when Subway stores in Las Vegas decided to upgrade their menu boards into digital ones, trying to get more sense of taste and more attention from their likers.
SUBWAY has been one of the largest fast-food chains in the world for a while, and people’s impression for it has become some kind of a stereotype. In the summer of 2016, some SUBWAY stores in Las Vegas decided to upgrade their menu boards into digital ones, trying to get more sense of taste and more attention from their likers.
For Betvis DSM digital signage software, making a couple of digital menus for a QSR surely is a piece of cake. Images of sandwiches and salads can come in various dynamic effects, making them look exceptionally delicious. Prices can be updated from pricing database automatically, eliminating the need to change each of them each one at a time. Screens can display each independent menu lists like separate signage, or work together like a long stretched screen display one video at intervals. All the screens are connected to DSM server via internet, allowing them to be managed by a centralized administrator or users with higher or lower permission levels. If by some accident or circumstance the server shut down without any omen, it won’t affect the screens’ operation at all. And to make the content update more flexible, each digital menu can get its new menu content from a USB disk, in case any network failure happens.
To make the menu is no harder than updating, for tons of templates are provided within DSM. All the manager has to do is select a template he like and replace the picture and price in it. Dynamic effects come with these templates, so no extra design skill is required.
The digital signage players for SUBWAY are mainstream DSM80 players, versatile enough for any internet and display connection. Any screen with HDMI input or VGA input can connect with it and become the most powerful digital signage at once.