As one of the most successful overseas joint ventures of TESCO, TESCO Thailand has been the second largest retailor in Thailand for decades, owning more than 600 convenience stores and supermarkets across the country. In 2013, Betvis became its partner for its overall digital signage project, and installed over 100 screens for its flagship supermarket alone.
TESCO had been eager to get some digital display devices for a long time back then, yet not sure what would be the best solution. Betvis knew very well that what TESCO Thailand wanted was no ordinary advertising signage. They wanted the most fascinating visual effects and the most eye-catching dynamic signs. What was installed is a complex system of various types of digital displays.
Standing at the entrance of the supermarket was a free-standing video wall consisting of five super slim bezel LED screens. The five screens combined together to show TESCO’s logo and slogon. While they can display seperate content independently as well. Like the rest of all the screens provided by Betvis, the video wall ran on DSM digital signage software, which gave it the flexibility for different complex display effects.
The most installed were stretched digital signage, some of which were hang from the ceiling over the sales stacks, others were installed on the top of shelves. Stretched display matched the rectangular visual impression of the supermarket very well and could fit the shelf top structure perfectly. Stretched content could be made from DSM software directly, eliminating any trouble for extra content making job. Dynamic images and promotion videos were shown right above people’s heads, drawing much more attention than ever to the products under them.
The most unusual design of display was the digital shelf tag made from one 12 inch LCD. The original intention was simply to use them to replace paper labels. While the other merits wouldn’t appear after weeks of operation. With relevant product information and promotion displayed on tags, visitors seemed to like to stay longer at the shelf than before and tended to buy more. For example, when a digital shelf tag shows a Coca Colar video clip in the chips shelf, people turned to get some drinks after they pick up their chips. The influence was very obvious and significant.
Another highlight for the shelf is the double-side screens. On those shelves with larger space in front, some double-side screens were installed perpendicular to the shelf, allowing viewers from both sides of the screen to watch the dynamic signs. This new design arouse some curiousity from lots of children, who liked to check whether the two sides were displaying the same content or not.
At the household appliance area where televisions were set up in lines. The synchronization function of DSM software was applied. Each line of TVs were connected to Betvis players so they can display the same HD video at exactly the same pattern. This was an important improvement over the previous pattern, which can’t guarantee the sync display at a time. With the new technology from Betvis, TESCO was happy to see its customers were impressed by the sync images coming from each lines of TVs.f