Tops SUPER STORE in Thailand 2016
Tops Super Store is a large supermarket chain brand in Thailand. Like TESCO, it shared the interest on digital content display for supermarket. Betvis custom made dozens of supermarket totems and interactive kiosks for it, along with dozens of common size screens installed on shlef tops.
The most unique digital display installed were refrigirator with transparent screen as front door. Since the screen is transparent, drinks can be seen from the outside clearly just like looking through an ordinary glass door. On the other hand, since the door is also a screen, all sorts of videos and images and scrolling texts can be shown on it, maing it look like a magic mirror containing all the treasures in the world.
Report from Tops staff says that these refrigirator with transparent screens normally sell 40 percent more beverages and drinks than ordianry ones.
These totems with white metal looks and brand logo silk-printed on were deployed at the supermarket entrance for welcome and greeting. Advertising shown on it can guide customers to the right floor and area.
These double-side screens were installed on shelf tops, allowing viewers from both side of the shelf to see its content. Screens on the same row were arranged to display the same promotions, way to delivering a sense of elegant and concise.